Our Mission and Core Values

Our Mission

As one of the significant origins of Chinese civilization, the Hongshan Culture carries the light of wisdom from five thousand years ago. Rooted in this heritage, the Hongshan Foundation is dedicated to exploring an approach to cultural heritage protection that integrates the promotion of traditional culture, the popularization of jade knowledge, and contemporary perspectives.

We believe that the value of cultural heritage lies not only in preserving the past but also in inspiring the future. Therefore, we base our work on three pillars: education, innovation, and cross-cultural exchange — channeling the spark of traditional civilization into public welfare practices, so that this ancient culture continues to thrive in today’s world.

Our Core Values

Preserving the Heritage

With a strong sense of responsibility and professional dedication, we strive to uncover the memory of the Hongshan Culture, revive its symbols, carry forward its essence, protect its sites and artifacts, and inherit the genes of Chinese civilization embedded within.

Inspiring the Future

Through public education, charitable promotion, and broad social outreach, we aim to make the Hongshan Culture a source of spiritual nourishment for contemporary society, especially by inspiring cultural identity and creative potential in younger generations.

Embracing Open Collaboration

We bring together the diverse strengths of research institutions, nonprofit organizations, government bodies, enterprises, and the public, advancing cultural preservation and dissemination through collaborative innovation.